Elvis PresleyThe King may have been dead for more than 27 years, but the power of his music is undiminished. Sony BMG, which owns the rights to Elvis Presley's recorded catalogue, has pumped new life into a once-bloated frame in a textbook study in brand resuscitation.
To mark what would have been Presley's 70th birthday on January 8, the record company launched a series of reissued British number one singles, with original artwork, available in limited edition CD and 10in vinyl formats.
The results have been impressive. The day after Elvis's birthday,"Jailhouse Rock" returned to number one. Last Sunday his 1959 chart-topper "One Night" replaced it at the top, winning a further publicity bonus as the 1,000th bestseller in British chart history.
FT.com: Paul Sexton
January 17, 2005
No comments:
Post a Comment